Challenges of using marketing information system (MkIS) by SMEs in Fiji
Gurmeet Singh, Rafia Naz and Kritika Devi
| Year of publication: |
2013
|
|---|---|
| Authors: | Singh, Gurmeet ; Naz, Rafia ; Devi, Kritika |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 19.2013, 3, p. 379-398
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| Subject: | marketing information system | MkIS | small and medium enterprise in Fiji | challenges | Fidschi | Fiji | KMU | SME | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788010