Challenges related to new segments and market trends
Year of publication: |
2016 ; First edition
|
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Other Persons: | Budzanowska-Drzewiecka, Małgorzata (ed.) ; Jedynak, Piotr (ed.) ; Lipi´nska, Aneta (ed.) |
Publisher: |
Kraków : Jagiellonian University Press |
Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Kinder | Children | Polen | Poland |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 176 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enthält 11 Beiträge |
ISBN: | 978-83-233-4141-3 ; 978-83-233-9510-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum, (2018)
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Vashisht, Devika, (2015)
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Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H., (2016)
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Situational management problems
Jedynak, Piotr, (2016)
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Innovations in certain areas of organization management and marketing
Budzanowska-Drzewiecka, Małgorzata, (2016)
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Social conditioning of purchasing decisions of 9-11 year-old consumers
Budzanowska-Drzewiecka, Małgorzata, (2011)
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