Challenges to the internationalisation of the Brazilian fashion industry
Year of publication: |
2017
|
---|---|
Authors: | Maclennan, Maria Laura Ferranty ; Suter, Mariana Bassi ; Spers, Renata Giovinazzo |
Published in: |
International journal of export marketing. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2059-089X, ZDB-ID 2867575-7. - Vol. 1.2016/2017, 4, p. 377-395
|
Subject: | apparel | Brazil | export | developing countries | fashion industry | international business | Bekleidungsindustrie | Clothing industry | Brasilien | Mode | Fashion | Entwicklungsländer | Developing countries | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Bekleidung | Clothing |
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