New challenges for tourism promotion : tackling high competition and multimedia changes ; [This book reports on outcomes of the 61st conference of AIEST which took place from 28th august to 1st september 2011 in Barcelona (Spain)...]
ed. by Peter Keller...
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Keller, Peter (contributor) |
| Institutions: | Internationale Vereinigung Wissenschaftlicher Tourismusexperten (contributor) |
| Publisher: |
Berlin : Schmidt |
| Subject: | Tourismuspolitik | Tourism policy | Tourismusmarketing | Tourism marketing | Wettbewerb | Competition | Multimedia | Electronic Commerce | E-commerce | Welt | World | Fremdenverkehrspolitik | Tourismus | Marketing | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 175 S graph. Darst. 235 mm x 158 mm |
|---|---|
| Series: | International tourism research and concepts. - Berlin : Erich Schmidt, ISSN 1862-9946, ZDB-ID 2250582-9. - Vol. 6 |
| Conferences: | Conference of AIEST ; 61 (Barcelona) : 2011.08.28-09.01 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 11 Beitr. Literaturangaben Introduction / Peter Keller & Christian Laesser The practitioner's view. National tourism promotion : lessons to be learned and challenges ahead / Petra Stolba ; The growing importance of e-promotion : the example of Switzerland Tourism / Michel Ferla Section 1. Promotion. The emerging role of social media in tourism marketing promotion / Serena Volo ; Promotional decision-making time of visitors at a national arts festival / Martinette Kruger & Melville Saayman ; Promoting tourism products via 3D graphic arts / Barbara Marciszewska & Krzysztof Marciszewski Section 2. Special interest. Organisational challenges of using social media marketing : the case of two network carriers / David Caliesch & Andreas Liebrich ; Creating a powerful niche product-- ways to successful branding of 'energy-tourism' / Alexandra Jiricka ... [et al.] ; Antecedents of domestic tourism demand in Tanzania / Wineaster Anderson Section 3. Institutional aspects. Public financing of tourism organisations : a conceptual approach / Egon Smeral ; New ways for public-private partnerships to meet challenges at the destinations in Hungary / Andrea Nemes ; Marketing and sustainable tourism in alpine destinations / Katarzyna Klimek ... [et al.]. |
| ISBN: | 3-503-13838-2 ; 978-3-503-13838-8 ; 978-3-503-13839-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491905