Challenging the dominant logic in the healthcare industry : the case of precision medicine
Year of publication: |
September 2017
|
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Authors: | Song, Chie Hoon |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 29.2017, 8, p. 843-856
|
Subject: | Precision medicine | personalised medicine | dominant logic | pharmaceutical industry | business model | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Gesundheitsversorgung | Health care | Geschäftsmodell | Business model | Gesundheitswesen | Health care system | Arzneimittelmarkt | Pharmaceutical market |
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