Challenging the strategy paradigm within the paper packaging industry
Year of publication: |
2012
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Authors: | Roese, Malin Olander ; Olsson, Annika |
Published in: |
The international journal of business science & applied management : IJBSAM. - [Erscheinungsort nicht ermittelbar] : [Verlag nicht ermittelbar], ISSN 1753-0296, ZDB-ID 2406737-4. - Vol. 7.2012, 2, p. 1-12
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Subject: | strategic change | strategy implementation | customer orientation | innovation | paper packaging industry | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Verpackungswirtschaft | Packaging industry |
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