Chamber of popular micro-businesses, popular brands, and multi-place fairs : entrepreneurial association in Monte Sinai (Guayaquil, Ecuador)
Uriel Hitamar Castillo-Nazareno, Jessica Silvana Matute-Petroche, María-Teresa Alcívar-Avilés
| Year of publication: |
2021
|
|---|---|
| Authors: | Castillo-Nazareno, Uriel Hitamar ; Matute-Petroche, Jessica Silvana ; Alcívar-Avilés, María-Teresa |
| Published in: |
Entrepreneurial innovation for securing long-term growth in a short-term economy. - Hershey, PA, USA : IGI Global, ISBN 978-1-7998-3568-4. - 2021, p. 32-47
|
| Subject: | Ecuador | Markenführung | Brand management | Markenartikel | Brand | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3568-4.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506373