Champagne : a distinguished wine? ; the creation of champagne's brand image
Claire Desbois-Thibault
| Year of publication: |
2012
|
|---|---|
| Authors: | Desbois-Thibault, Claire |
| Published in: |
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]. - Bruxelles : Lang, ISBN 90-5201-793-X. - 2012, p. 99-112
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| Subject: | Schaumwein | Sparkling wine | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Weinbau | Wine industry | Wirtschaftsgeschichte | Economic history | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009520659