Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Year of publication: |
2002
|
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Authors: | Ahlert, Dieter ; Wunderlich, Maren ; Ziegler, Jens |
Publisher: |
Münster : Westfälische Wilhelms-Univ., Lehrstuhl für BWL insbesondere Distribution und Handel Münster : Internat. Centrum für Franchising und Cooperation |
Subject: | Franchising | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Markenführung | Brand management | Internationales Marketing | International marketing | Welt | World | Internationalisierung |
Extent: | III, 35 Bl graph. Darst 30 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Literaturverz. Bl. 34 - 35 spiralgeh. |
Source: | ECONIS - Online Catalogue of the ZBW |
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