Chancen und Risiken der vertikalen Integration in der Medienbranche
Constanze Kramer
| Year of publication: |
1996
|
|---|---|
| Authors: | Kramer, Constanze |
| Institutions: | Fördergesellschaft Marketing an der Universität Augsburg (contributor) |
| Publisher: |
München : FGM-Verl. |
| Subject: | Filmproduktion | Film production | Fernsehsender | Television industry | Vertikale Integration | Vertical integration | Kosten-Nutzen-Analyse | Cost-benefit analysis | Deutschland | Germany | Medienwirtschaft |
| Extent: | XXXV, 69 S graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. Bd. 73 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. XXVI - XXXV |
| ISBN: | 3-921953-73-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428719