Chancen und Risiken des Online-Vertriebs von Banken
Year of publication: |
2014
|
---|---|
Authors: | Skiera, Bernd |
Published in: |
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]. - Frankfurt am Main : Frankfurt School Verlag, ISBN 978-3-95647-006-6. - 2014, p. 21-51
|
Subject: | Bank | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing |
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