Chanel's devotion and product development as a luxury brand : taking R&D and product development of its watch business as an example
Year of publication: |
2010
|
---|---|
Authors: | Nagasawa, Shin'ya |
Published in: |
Waseda business & economic studies. - Tokyo, ISSN 0388-1008, ZDB-ID 876944-8. - Vol. 46.2010, p. 25-37
|
Subject: | Luxusgüter | Luxury goods | Produktentwicklung | New product development | Markenführung | Brand management |
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