Change in international market strategy as a reaction to performance decline
Year of publication: |
2013
|
---|---|
Authors: | Lages, Luis Filipe ; Mata, Jose ; Griffith, David A. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 12, p. 2600-2611
|
Publisher: |
Elsevier |
Subject: | International marketing | Strategic change | Competitive intensity | Adaptation/standardization | Local/global strategy | Organizational learning |
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