Change in responsible consumer behaviour through generations?
Year of publication: |
2019
|
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Authors: | Marton, Zsuzsanna ; Ernszt, Ildikó ; Rodek, Nora ; Máhr, Tivadar |
Published in: |
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online). - [Zagreb, Croatia] : [IRENET, Society for Advancing Innovation and Research in Economy], ISSN 2706-4735, ZDB-ID 3051947-0. - Vol. 5.2019, 1, p. 467-475
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Subject: | responsible consumers | generations | consumer decision-making | corporate marketing communication | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Verantwortung | Responsibility |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | hdl:10419/207708 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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