Changement d'enseigne sur le marché français des carburants : effets sur la concurrence locale d’une baisse des prix
Alternative title: | Rebranding in the French gasoline market : local competitive effects of price decreases |
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Year of publication: |
septembre 2016
|
Authors: | Chamayou, Étienne ; Le Saout, Ronan |
Published in: |
Revue économique : revue bimestrielle. - Paris : Presses de Sciences Po, ISSN 0035-2764, ZDB-ID 208690-6. - Vol. 67.2016, 5, p. 1085-1105
|
Subject: | Benzin | Gasoline | Markenführung | Brand management | Benzinpreis | Gasoline price | Dieselkraftstoff | Diesel fuel | Marktsegmentierung | Market segmentation | Wettbewerbsanalyse | Competitive analysis | Frankreich | France |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | French |
Notes: | Zusammenfassung in englischer Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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