Changes in retail market in Poland and their influence on cosumers’ behaviour
The article presents changes which took place in the Polish retail market since the beginning of system transformation till nowadays. Statistical data proving development of large- area shops are presented, especially of foreign retail chains. The following issues are also presented: basic strategies of foreign retail chains starting from low prices; policy, of brand management and problems of power control in the system of distribution. Despite the developed strategies, nearness with a consumer, both physical as well as psychological, is the basis of current operations. The article also presents results of conducted research in a group of consumers shopping in different places: hypermarkets, supermarkets, discount shops and local shops. The aim of the research was to determine influence of these objects’ activities on consumers’ behavior and their decisions on a particular shop choice.
Alternative title: | Lenkijos mažmeninės rinkos pokyčiai pirkėjų elgsenai |
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Year of publication: |
2008
|
Authors: | Lemanowicz, Marzenatestas |
Publisher: |
Lithuanian Academic e-Library (eLABa) / Publishing House of Šiauliai University |
Subject: | Retail trade | Consumers | Poland | Mažmeninė prekyba | Vartotojai | Lenkija |
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