Changes in sales call frequency: a longitudinal examination of the consequences in the supplier-customer relationship
Sergio Román; Pedro J. Martín
Year of publication: |
2008
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Authors: | Román, Sergio ; Martín, Pedro J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 5, p. 554-564
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Subject: | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Erfolgsfaktor | Success factor | Kundenzufriedenheit | Customer satisfaction | Varianzanalyse | Analysis of variance |
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