Changing behaviour through business-nonprofit collaboration?: Consumer responses to social alliances
| Year of publication: |
2013
|
|---|---|
| Authors: | Vock, Marlene ; Dolen, Willemijn van ; Kolk, Ans |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 9 (13.9.), p. 1476-1503
|