Extent: | XII, 407 S. Ill., graph. Darst. 210 mm x 148 mm |
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Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. 4 |
Conferences: | ICORIA ; 11 (Stockholm) : 2012.06.28-30 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. zahlr. Beitr. Literaturangaben |
ISBN: | 978-3-658-02364-5 ; 3-658-02364-3 ; 978-3-658-02365-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769351