The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Sara Rosengren ... (eds.)
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Rosengren, Sara (ed.) |
| Institutions: | European Advertising Academy (contributor) ; ICORIA <11, 2012, Stockholm> (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | OECD-Staaten | OECD countries |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
30 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 407 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. 4 |
| Conferences: | ICORIA ; 11 (Stockholm) : 2012.06.28-30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. Literaturangaben |
| ISBN: | 978-3-658-02364-5 ; 3-658-02364-3 ; 978-3-658-02365-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769351