Changing the channel : Digitization and the rise of “middle tail” strategies
Year of publication: |
2020
|
---|---|
Authors: | Benner, Mary J. ; Waldfogel, Joel |
Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 44.2020, 1 (13.01.), p. 264-287
|
Publisher: |
Wiley |
Saved in:
Online Resource
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