Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Year of publication: |
January-February 2018
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Authors: | Datta, Hannes ; Knox, George ; Bronnenberg, Bart J. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 1, p. 5-21
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Subject: | digital distribution | online streaming | entertainment industry | music consumption | variety | Konsumentenverhalten | Consumer behaviour | Musik | Music | Internet | Musikwirtschaft | Music industry | Online-Handel | Online retailing |
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