Channel choices and revenue logics of software companies developing mobile games
Year of publication: |
2006
|
---|---|
Authors: | Rajala, Risto ; Rossi, Matti ; Tuunainen, Virpi Kristiina ; Vihinen, Janne |
Published in: |
Managing business in a multi-channel world : success factors for e-business. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-629-3. - 2005, p. 220-234
|
Subject: | Softwareindustrie | Software industry | Vertriebsweg | Distribution channel | Computerspiel | Video game | Mobile Anwendung | Mobile application |
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