Channel coordination under retailer's (sub)conscious preferences of loss aversion and fairness
Year of publication: |
2023
|
---|---|
Authors: | Li, Yadong ; Guan, Zhenzhong ; Ren, Jianbiao |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-15
|
Subject: | Retailer's behavior | (Sub)concious preferences | General preference model | Präferenztheorie | Theory of preferences | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Risikoaversion | Risk aversion | Vertriebsweg | Distribution channel |
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