Channel design, coordination, and performance : future research directions
Year of publication: |
2010
|
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Authors: | Vinhas, Alberto Sa ; Chatterjee, Sharmila ; Dutta, Shantanu ; Fein, Adam ; Lajos, Joseph |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 223-237
|
Subject: | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Lieferantenmanagement | Supplier relationship management |
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