Channel integration affects usage intention in food delivery platform services : the mediating effect of perceived value
Year of publication: |
2023
|
---|---|
Authors: | Yen, Yung-Shen |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 1, p. 54-73
|
Subject: | Channel integration | Food delivery platform | Online-to-offline commerce | Perceived value | Usage intention |
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