Channel Integration Strategies for Competing Dual-Channel Retailers : Effect of Cross-Selling
Year of publication: |
2019
|
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Authors: | Wang, Ronghui |
Other Persons: | Chen, Lin (contributor) ; Nan, Guofang (contributor) ; Li, Minqiang (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 18, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3390426 [DOI] |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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