Channel management: structure, governance, and relationship management
Year of publication: |
2006
|
---|---|
Authors: | Anderson, Erin ; Coughlan, Anne T. |
Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 223-247
|
Subject: | Management | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | USA | United States | Corporate Governance | Corporate governance |
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