Channel pass-through of trade promotions
Year of publication: |
2010
|
---|---|
Authors: | Nijs, Vincent ; Misra, Kanishka ; Anderson, Eric T. ; Hansen, Karsten T. ; Krishnamurthi, Lakshman |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 2, p. 250-267
|
Subject: | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Werbewirkung | Advertising effects | Messung | Measurement |
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