Channel preferences and attitudes of domestic buyers in purchase decision processes of high-value electronic devices
Year of publication: |
2023
|
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Authors: | Taralik, Krisztina ; Kozák, Tamás ; Molnár, Zsolt |
Published in: |
Entrepreneurial business and economics review : EBER. - Kraków : [Verlag nicht ermittelbar], ISSN 2353-8821, ZDB-ID 2776188-5. - Vol. 11.2023, 2, p. 121-136
|
Subject: | technological readiness | omnichannel | customer experience | pattern of channel usage | perceived control over the purchasing process | TRI | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Kaufentscheidung | Purchase decision | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.15678/EBER.2023.110206 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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