Channel support activities and perceived goal orientation: an exploration in the Indian market
Year of publication: |
2003
|
---|---|
Authors: | Paswan, Audhesh K. |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - MCB UP Ltd, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 15.2003, 4, p. 19-41
|
Publisher: |
MCB UP Ltd |
Subject: | Distribution | India |
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