Chapter 18 Forecasting in Marketing
Year of publication: |
2006
|
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Authors: | Franses, Philip Hans |
Published in: |
Handbook of economic forecasting ; 1. - Amsterdam : Elsevier North Holland, ISBN 978-0-444-51395-3. - 2006, p. 983-1012
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Subject: | forecasting | marketing | Koyck model | Bass model | attraction model | unobserved heterogeneity | Theorie | Theory | Prognoseverfahren | Forecasting model |
Type of publication: | Article |
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Language: | English |
Other identifiers: | 10.1016/S1574-0706(05)01018-9 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; C22 - Time-Series Models ; C23 - Models with Panel Data ; C53 - Forecasting and Other Model Applications |
Source: | ECONIS - Online Catalogue of the ZBW |
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