Chapter 6 - TECHNOLOGY - DATA USE, STAYING AHEAD - DATA: THE SILENT VOICE OF THE CUSTOMER - Data surrounding customer behaviour is valuable to banks' relationships with their clients and their risk management strategies
Year of publication: |
2010
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Authors: | Watson, Rick |
Published in: |
The banker : global financial intelligence. - London : Financial Times Business, ISSN 0005-5395, ZDB-ID 211902x. - Vol. 117.2010, p. 66-68
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