Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
Year of publication: |
1993
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Authors: | Lefkoff-Hagius, Roxanne ; Mason, Charlotte H. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1993, 1, p. 100-110
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