Characteristics of the Romanian Entrepreneurial Prototype

The objective of this paper is to portray the Romanians’ entrepreneurial current prototype, following to their cultural background and entrepreneurial education – as result of the authors’ own research, and compared to previous similar studies. The research methodology includes both secondary and primary research. The landscape of the entrepreneurial activity in Romania is centred on the profile of the Romanian entrepreneur as offered by “The Global Entrepreneurship Monitor”. The results of two studies completed in Romania, based on Hofstede’s model of cultural dimensions, are analyzed too. As primary research, the paper presents the results of the authors’ investigations around two focus groups which were conducted in Romania. Consequently, the Romanian Entrepreneurial Prototype was developed (2008-2009). In this context, the importance of entrepreneurial higher education is highlighted as well. The research results are important for entrepreneurs and business consultants as well as for strategists and education policy makers – aiming at developing entrepreneurship.