Characterizing customer experience management in business markets
Year of publication: |
2020
|
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Authors: | Witell, Lars ; Kowalkowski, Christian ; Perks, Helen ; Raddats, Chris ; Schwabe, Maria ; Benedettini, Ornella ; Burton, Jamie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 420-430
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Subject: | B2B | Customer experience management | Customer journey | Market strategy | Touchpoint | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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