Characterizing customer groups during the life cycle of a car model : results of an empirical study
Cornelia Zanger, Martin Kuder and Hansjörg Gaus
| Year of publication: |
2004
|
|---|---|
| Authors: | Zanger, Cornelia ; Kuder, Martin ; Gaus, Hansjörg |
| Published in: |
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. - Wiesbaden : Gabler, ISBN 3-409-12627-9. - 2004, p. 295-308
|
| Subject: | Zielgruppe | Target group | Kraftfahrzeug | Motor vehicle | Produktlebenszyklus | Product life cycle | Marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002505366