Charitable Giving: Even the Willing Need to be Persuaded
| Year of publication: |
2012
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| Authors: | Iyer, Easwar S. ; Kashyap, Rajiv K. ; Diamond, William D. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 33.2012, 1 (1.1.), p. 115-128
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