Charitable giving to college athletics : the role of brand communities in choosing how much to give
Year of publication: |
2021
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Authors: | Kelly, Deborah ; Vamosiu, Adriana |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 31.2021, 1, p. 1-22
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Subject: | brand communities | Charitable contributions | donor differentiation | fundraising strategies | USA college athletics | USA | United States | Auslandsinvestition | Foreign investment | Fundraising | Hochschule | Higher education institution | Markenführung | Brand management | Wohltätigkeit | Charity | Sportler | Athletes | Hochschulfinanzierung | Higher education financing |
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