Charitable maximizers : the impact of the maximizing mindset on donations to human recipients
Jingjing Ma, Yu (Anna) Lin, Danit Ein-Gar
| Year of publication: |
2023
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|---|---|
| Authors: | Ma, Jingjing ; Lin, Yu ; Ein-Gar, Danit |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 2, p. 417-434
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| Subject: | Charitable behavior | Donation | Maximizing mindset | Downward social comparison | Fundraising | Wohltätigkeit | Charity | Altruismus | Altruism | Verhalten | Behaviour | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316618