Charitable maximizers : the impact of the maximizing mindset on donations to human recipients
Year of publication: |
2023
|
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Authors: | Ma, Jingjing ; Lin, Yu ; Ein-Gar, Danit |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 2, p. 417-434
|
Subject: | Charitable behavior | Donation | Maximizing mindset | Downward social comparison | Fundraising | Wohltätigkeit | Charity | Altruismus | Altruism | Verhalten | Behaviour | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization |
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