Charitable organizations' storytelling influence on donors' emotions and intentions
Altaf Merchant; John B. Ford; Adrian Sargeant
| Year of publication: |
2010
|
|---|---|
| Authors: | Merchant, Altaf ; Ford, John B. ; Sargeant, Adrian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 7, p. 754-762
|
| Subject: | Narrative Methode | Narrative method | Gemeinnützige Organisation | Charitable organization | Emotion | Fundraising | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003984877