Charting the Evolution of Russian Firms from Soviet "Producer Orientation" to Contemporary "Market Orientation"
| Year of publication: |
2005
|
|---|---|
| Authors: | Farley, John ; Deshpandé, Rohit |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 19.2005, 2, p. 7-26
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