Charting the path to purchase using topic models
Hongshuang (Alice) Li and Liye Ma
| Year of publication: |
2020
|
|---|---|
| Authors: | Li, Hongshuang ; Ma, Liye |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 1019-1036
|
| Subject: | hidden Markov model | path to purchase | search phrase | textual analysis | topic model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720954376 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391104