ChatGPT and service : opportunities, challenges, and research directions
Year of publication: |
2024
|
---|---|
Authors: | Sigala, Marianna ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Eugene Cheng-xi Aw ; Cham Tat Huei ; Dwivedi, Yogesh Kumar ; Kunz, Werner H. ; Letheren, Kate ; Mishra, Anubhav ; Russell-Bennett, Rebekah ; Wirtz, Jochen |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 34.2024, 5, p. 726-737
|
Subject: | Artificial intelligence | ChatGPT | Customer experience | Ethics | Generative AI | Internet and digital services | Security | Service marketing | Künstliche Intelligenz | Dienstleistungsmarketing | Services marketing | Internet | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing |
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