Cheer the crowd? : facilitatinguser participation in idea crowdsourcing
Year of publication: |
2015
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Authors: | Kosonen, Miia ; Henttonen, Kaisa |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 1, p. 95-110
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Subject: | crowd | crowdsourcing | innovation | innovation tasks | idea crowdsourcing | idea generation users | consumers | participation | motivation | Crowdsourcing | Innovationsmanagement | Innovation management | Innovation | Kreativität | Creativity | Vorschlagswesen | Employee suggestion system | Motivation | Konsumentenverhalten | Consumer behaviour |
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