Cheers! : examining message congruency effects for no/low-alcohol beer
Brian R. Kinard
| Year of publication: |
2024
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|---|---|
| Authors: | Kinard, Brian R. |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 30.2024, 4, p. 105-117
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| Subject: | alcohol | Congruency effects | health | messaging appeals | self-concept | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Bier | Beer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2024.2346316 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566272