Cheese trademarks : Italian dairy firms' practices during the 20th century
Ilaria Suffia, Andrea Maria Locatelli and Claudio Besana
| Year of publication: |
2018
|
|---|---|
| Authors: | Suffia, Ilaria ; Locatelli, Andrea ; Besana, Claudio |
| Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 60.2018, 8, p. 1227-1254
|
| Subject: | Trademark | food sector | dairy industry | Italian family business | market strategies | product design | longitudinal analysis | Milchverarbeitung | Dairy industry | Italien | Italy | Familienunternehmen | Family business | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Käse | Cheese | Ernährungsindustrie | Food industry | Markenrecht | Trademark law |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00076791.2017.1379506 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012042168