Chemistry of marketing : application of chemical thermodynamics laws to closed and isolated marketing systems
Dobromir Kirilov Stoyanov, Rumyana Dobreva Stoyanova, and Kiril Stoyanov Stoyanov
| Year of publication: |
2024
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|---|---|
| Authors: | Stoyanov, Dobromir ; Stoyanova, Rumyana Dobreva ; Stoyanov, Kiril Stoyanov |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 2, p. 465-492
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| Subject: | chemistry of marketing | closed marketing systems | isolated marketing systems | first law of chemical thermodynamics | second law of chemical thermodynamics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467231184141 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584750