Chief Marketing Officer and the Challenge of Digital Maturity
Year of publication: |
2014
|
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Authors: | PURCAREA, Ioan Matei ; NEGRICEA, Costel Iliuta |
Published in: |
Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 4.2014, 3, p. 28-36
|
Publisher: |
Holistic Marketing Management |
Subject: | Digitally Transformation | Digital Maturity | Chief Marketing Officer | Digital Marketing | Digital Customer Engagement |
Extent: | application/pdf |
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Type of publication: | Article |
Classification: | L81 - Retail and Wholesale Trade; Warehousing ; L86 - Information and Internet Services; Computer Software ; M15 - IT Management ; M31 - Marketing ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
Source: |
-
Digital Marketing and the Pillars of Shopper Experience
NEGRICEA, Costel Iliuta, (2014)
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Digital Marketing and a Better Understanding of the Consumer Mobile Journey
NEGRICEA, Costel Iliuta, (2014)
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Pattabhiramaiah, Adithya, (2020)
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Digital Marketing and the Pillars of Shopper Experience
NEGRICEA, Costel Iliuta, (2014)
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Digital Marketing and a Better Understanding of the Consumer Mobile Journey
NEGRICEA, Costel Iliuta, (2014)
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PURCAREA, Theodor Valentin, (2010)
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