Child and family friendliness versus aging society : contradictory demands on city marketing in Germany?
Reinhold Decker; Carl Peter Kleidat; Tanja Bötel
| Year of publication: |
2011
|
|---|---|
| Authors: | Decker, Reinhold ; Kleidat, Carl Peter ; Bötel, Tanja |
| Published in: |
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport. - Bad Honnef : K. H. Bock, ISBN 978-3-86796-050-2. - 2011, p. 127-141
|
| Subject: | Alternde Bevölkerung | Aging population | Bevölkerungsstruktur | Demographic structure | Stadtmarketing | City marketing | Zielgruppe | Target group | Ältere Menschen | Elderly people | Familie | Family | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008990580