Child's Play—Developing a Savings Account for Kids

This article examines the role and contribution that market research played in the development and launch of Midland Bank's savings account for children, Griffin Savers.

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Year of publication:	1985
Authors:	Goudge, Peter ; Green, Frances
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 3.1985, 2, p. 13-24
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb045712 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946715